AT&T has announced that starting tomorrow, it will offer premium video content for free to subscribers who don’t already have Starz, Epix, HBO or Cinemax.
Starting March 26th, the premium content will be available on a staggered basis to customers of DirecTV, U-Verse, AT&T TV and AT&T TV Now who don’t already receive the channels as part of their subscription.
It will also include new seasons of shows such as “Westworld” Season 3, “Outlander” Season 5, and the new Epix series “Belgravia”. Starz will be available from March 26th-April 4th, Epix from April 4th-16th and HBO and Cinemax from April 17th-20th.
AT&T is also shifting its advertising campaigns to launch a new one called #ConnectedTogether which is all coming ahead of the launch of the new streaming service HBO Max sometime in May.