International Gets an Earth Saving Ride In Lexus X Commercial
Men In Black: International partnered with Lexus to provide only the best vehicles for our intergalactic heroes. The stylish ride fits in with the sequel quite well and Tessa Thompson immediately wants to get behind the wheel in the latest TV spot. However, she forgets she’s not in North America and Chris Hemsworth gets to pilot the car first. Thompson and Hemsworth already have a great on-screen chemistry from their work in the Marvel Cinematic Universe, which includes this year’s Avengers: Endgame and 2017’s Thor: Ragnarok.
To outfit a Men in Black agent, you need the best of everything, including the best car. The TV spot showcases the Lexus RC F sport coupe in a sequence matching the “white room” from Men in Black: International where Tessa Thompson’s character is outfitted with her signature Men in Black suit, tie and shades, combined with footage from the highly anticipated sequel itself. According to the voiceover, “When you’re protecting the earth from the scum of the universe, a little extra horsepower never hurts.”
Lexus cars and vehicles are the official fleet of Men in Black agents globally in Men in Black: International. The 2020 Lexus RC F sport coupe stars as the agents’ vehicle of choice for their high-velocity pursuits as they hunt down villainous aliens across the universe. The latest entry from Lexus recently underwent some changes under the hood, making it faster, lighter and even more ready to transport the Men in Black as they save the universe. That last bit of information probably won’t help us here in the real world. The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472-horsepower. Plus, in the movie it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters. Lisa Materazzo, vice president of Lexus marketing had this to say about the partnership.
“We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien-fighting machine. We can’t wait for moviegoers to see the RC F as they’ve never seen it before.”
Studios partnering with car companies is not a new practice in the entertainment industry, especially for movies as big as Men in Black: International. Avengers: Endgame featured the new Audi E-Tron GT, which Tony Stark is seen driving in the movie, which is currently the second highest success in global box office history, which means a lot of people have been able to see that specific Audi. Sony and Lexus are hoping that Men in Black: International will do the same for their RC F sport coupe.
Men in Black: International hits theaters on June 14th, which is only a few weeks away. F. Gary Gray directs from a script written by Art Marcum and Matt Holloway, which is based on the Malibu Comic by Lowell Cunningham. Steven Spielberg is on board as an executive producer on the highly anticipated sequel. You can check out the latest TV spot for Men in Black: International below, thanks to the Lexus YouTube channel.